Don't think advertisers and brands aren't finding a way to utilize this application and many more for mobile marketing.
From Mercury News Merchandise information to cell phone
Several companies are experimenting with better ways to send merchandise information to mobile phones, and they aim to transform the devices into personal shopping assistants.
San Francisco's WideRay has placed kiosks in selected music stores, video game stores and theaters across the country and in Europe. When customers come within 25 feet of the kiosks, they receive a message on their cell phones asking if they're interested in getting more information about various items the store is selling, perhaps music, ring tones, videos or games. If customers are interested, they can go to the kiosk and choose what to download.
The messages and downloads reach customers' cell phones over radio waves using a technology known as Bluetooth, which is more commonly used for wireless headsets.
Another feature coming to cell phones could solve a common pet peeve for shoppers: finding price or other information on an item when there are no sales people in sight .