Thursday, December 01, 2005
Mobile Marketing Needs Creativity
Juice Wireless Chairman Nick Desai had some great comments when he accepted a Mobile Marketing award the other night.
He chided wireless-service providers, saying they are stifling development of the mobile phone as a medium by focusing on the competition rather than the consumer.
He also said that while Cingular Wireless, Verizon Wireless and Sprint to some extent control subscribers’ online experience by making it easier for consumers to get news, sports, or other information from the carrier’s preferred sites, they are limiting the marketing potential of the mobile phone. I disagree
“Let’s open up the barriers and not stifle creativity,” he urged while accepting an award for best use of mobile marketing.
Service providers aren't stifling creativity, they are stifling ADOPTION. Just creating a great mobile application isn't enough, you have to be creative in how the market will adopt it.
That's the easy part if you can think outside the box. There are numerous mobile marketing ideas that don't require service provider participation at all, want to know what they are?