I discussed this a while back on how Google will dominate the mobile keyword space when they introduce this
From WinnipegPress Cellphone users get the message
Welcome to the world of mobile marketing, where merchants use cellphones as a way to deliver messages to consumers.
"No other medium allows for this," said Keith Bilous, president of Captive Interactive, a Winnipeg-based mobile marketing company. "People spend so much time online or on the go."
That is why, he said, mobile marketing is an effective, instantaneous way to reach people.
The way it works is merchants will purchase keywords -- such as "gas" in the case of a gas station -- from Captive Interactive and include them in their radio or print ads.
Here's the problem. Will consumers remember the short code for every mobile campaign. NO. They will remember one or two. So if I'm Joe's Gas Station do I want to buy the keyword "gas" from Captive or from a mobile info platform that is accepted universally.
Would you rather buy an ad in the NY Times or the Scranton Gazette?
Consumers input the keywords into their cellphones, send them using a mobile code called a "short code," and receive the information they want. Messages are delivered instantly through Taggg, a network that sends information, exclusive offers and other content to users' cellphones in the form of text messages.
I suspect that just like there is one search engine that is used for PC search, there will be one mobile information engine. Who has the best shot of implementing this application?