Verizon started to offer their VZNavigator last week.
This is a service that will tell cell-phone users where they are and give directions to nearby destinations, ranging from gas stations to hospitals to hotels throughout the United States.
The service, VZNavigator, is Verizon's first to be based on the cell-phone user's location and will compete with navigation services that are used in automobiles.
Verizon Wireless' service will work by using global positioning system technology built into cell phones to determine the user's location. The user than can scroll through a menu to find a nearby destination.
Jeff Kagan, a telecommunications analyst said "I think it's going to be hot – as hot as pictures and songs," ."This is the first step in a brand new world of wireless connectivity and wireless innovation."
Verizon said it offers the addresses of 14 million places in the United States in its database, including restaurants, ATMs, hotels, police stations, hospitals, movie theaters and gas station.
What is the key component for mobile information and soon, mobile marketing?
7 comments:
It wouldn't be PERMISSION
would it?
You will need permission, but there's a bigger component that will be needed.
Keep guessing.
A license to use the patented GPS technology from the registered owner of the patent?
a registry?
duh (just kidding)...a 3G cell phone of course with an appropriate "browser"....
What is vital to mobile info?
I didn't say for providing the info.
What is the component that makes mobile information/marketing relevant?
User wants the info "RIGHT NOW"--to use/act upon...
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