I have said numerous times that pornography is the industry that adopts a new medium the quickest. Porn found a way to charge for content online, and in my opinion, will be the industry that is the early adopter for mobile marketing and physical world conncection.
From USA Today Cellphone technology rings pornography
The evolution of video-capable wireless devices has made mobile porn an emerging cultural phenomenon and booming enterprise. Global 2005 sales will hit $1 billion, up 175% from 2004, says Juniper Research. U.S. sales are just $30 million, mostly because carriers, fearful of a backlash, haven't provided easy access to X-rated theater.
I discussed howXobile is changing that. They offer a private label application that allows a mobile phone user to click on any porn DVD 2d code for more information. What would really work is just to click on every barcode instead.
Web-enabled phones can download porn from the Internet, but access is cumbersome, and carriers don't share fees with content providers. By offering "on deck" portals, carriers can reap fat user fees.
1 comment:
I agree that once carriers recognize money that they can make it, and once they complete lobbying congress and feel secure against backlash, they will allow it and it will flood the market.
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