A startling revelation was discovered yesterday.
Investment, advertising and media execs revealed this finding at the Reuters Advertising and Media Summit Wednesday.
"People are spending time with their mobile device. If you look at teenagers these damn things are surgically attached to their bodies,"
The market for television and other media on mobile phones is poised for an explosion and could be a hot area for investment.
Two billion devices that be reached anytime and anywhere. What would happen if there were 2 billion TVs that were on without any advertising. Think that would represent an opportunity?
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