Thursday, November 17, 2005

Apple Discovers Physical World Connection For Mobile Marketing

Leave it to Apple, a company that is mastering mobile digital content, to introduce physical world hyperlinks as a way of mobile marketing.

Fasol at Eurotechnology Japan shows us how Apple is using physical world hyperlinks (QR-Codes) to promote the iPod-nano in Japan.

Mobile Marketing i-Pod-nano with QR-code: QR-code takes you directly to the mobile Apple store to buy your i-Pod-nano here and now on the road:

I wonder if Apple will bring this marketing to the States?

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