Thursday, December 16, 2004

Lottery By Mobile Phone

Now this is a great idea.

From National Lottery promos mobile games.

Camelot has selected TradeDoubler to provide an affiliate marketing program to drive online registrations for the new ‘Play by Text’ lottery service.
Play by Text allows players to purchase tickets by text message through their mobile phone for Lotto, EuroMillions and Daily Play.

The cost is cheap, it can be spontaneous and the element of greed is there.

The affiliate program aims to drive online registrations to the National Lottery site. where users can register and choose to play via the Internet, Sky Active or their mobile phone.

“So far, we have more than 1,000 publishers participating in the program,” said Will Cooper, chief marketing officer at TradeDoubler. “The team at Camelot clearly understands the benefits of online marketing and has embraced the affiliate programme as an integral part of their online strategy.”

The deal extends the relationship between web marketing firm TradeDoubler and Camelot, which now covers four products advertised online through TradeDoubler’s publisher network, including draw-based games Lotto, Euromillions, Daily Play and the new Play by Text service.

Camelot launched Lotto, Daily Play and Instant Win Games on the Internet last year. Registrations to open a National Lottery account via the internet now number in excess of 10,000 per week, according to the firm.

You want to get text messaging a common practice in the States? This would be the perfect way to do it.

Only problem, how would State laws affect this?

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