While this is fantastic news for the newspaper industry, I am wondering if one of the major portals, Yahoo, already got leapfrogged.
4INFO and Gannett saw the potential.Gannett liked the idea so much they took an investment stake in 4INFO.
Cox and CellSigns are now seeing it with Cellifieds.
Did Yahoo miss the potential mobile marketing opportunity with 176 newspapers? Atlanta Journal Constitution was one of the papers Yahoo signed a print advertising deal with and yet they are using Cellsigns for their mobile marketing platform.
CellSigns, Inc., the premier provider of interactive mobile messaging and enterprise mobile applications, today announced an agreement with Cox Newspapers, Inc, one of the nation’s foremost newspaper publishing enterprises with 17 daily and 25 non-daily papers, including news sites affiliated with The Atlanta Journal-Constitution (ajc.com); Austin American-Statesman (Statesman.com); Dayton Daily News (daytondailynews.com); and The Palm Beach Post (PalmBeachPost.com).
The agreement provides Cox Newspapers with custom interactive mobile application services for its newspapers’ classified sites.
Cellifieds is a mobile search tool that takes a publisher's classifieds and makes them searchable by keyword and/or classified ad ID# on 97% of all cell phones.
See the demo
Yahoo just announced a deal to provide Internet advertising for some of these same newspapers. Did Yahoo not see the mobile marketing opportunity for these 176 newspapers?
PalmBeachPost.com users are able to request information on classified ads such as homes, autos and other advertising content simply by texting specific codes or using a natural language search to access the information on their mobile device. They will then receive a message via SMS with the classified ad information including pictures when available or contact the seller directly with a click to call.
When will Google introduce their SMS portal and start selling short codes, or LINK words?