Frapple (Follow the Red Apple) has created a static print to internet linking system that directs prospects and customers to relevant information quickly and efficiently.
Every static document, whether it be an ad, label, television commercial, billboard, manual. Real estate listings. classified ads, clothing labels, product manuals, replacement parts, travel brochures, catalogs, and auto sales are just some of the examples where people can enter a Frapple Code and be directed to a specific website.
They even have a mobile site that offers the ability to FIND a site...
Try NFL, or SOUP1 in their FIND window here
Campbell's sold like 30 million cans of tomato soup last year. Less than 1% know there are 1183 recipes, for Tomato soup alone, on their website. You think if more people knew, and it was easy to access, they would possibly sell a few million more cans of soup? And what about the other 100 or so varieties.
Tracking click-throughs has never been easier. Run the same ad in various publications with different frapple codes to determine effectiveness.
Frapple Corporate and Real Estate link tags are $20.00 per code, per year. A residential Real Estate Agent package, with 5 link tags and 4, 3" square, sign decals per link (total 20 decals), is available for $125.00.
While I think the application and concept is terrific, there is little barrier to entry. I thought about this idea a while back. A couple things stopped me. This is a commodity and it would take quite an effort to become "The Code Portal". I would always be at the mercy of a major search engine or portal introducing the same service.