Thursday, June 15, 2006

Codecheck A Useful PWC Tool

Ars Electronica highlights Codecheck and their physical world connection application in their 2006 Awards

In the category of Digital Communities:


The Codecheck project is an effort to create an informed “community” of consumers who are able to critically assess products prior to reaching their purchasing decisions.

Whereas certain initiatives pursue this aim primarily by condemning retail offerings that are potential health hazards, Codecheck takes a different approach: it helps consumers decipher the product’s barcode. The way this works is as simple as can be.

A potential buyer uses his/her PC to enter the product’s numerical code and sends it via Internet to; what immediately comes back are comprehensive definitions and information from experts about ingredients like sodium laurent sulfate and E250.

The result is the creation of a reference work that is constantly being expanded and updated with contributions from manufacturers, wholesale distributors, specialized labs, consumer organizations and individual consumers. Potential purchasers thus have access to a wide variety of information, opinions and reports, a body of knowledge that constitutes a solid basis on which to form an opinion about a particular product.

Plans are currently in the works to enhance this system by building in mobility.

For example, a shopper in a supermarket could use his/her cell phone’s camera to photograph a product’s barcode and then send this image as an MMS to, and the relevant information would immediately be transmitted back.

By linking up diverse technologies (photography, Internet, telecommunications) in this way, Codecheck represents a step in the direction of well-informed consumers.


Larry said...

What a idea I am surprised no one has thought of it.

Anonymous said...

Do you really think a busy shopper is going to do this!
Give her a mobile coupon;and you have something she's really interested in.