How could physical world connection get adopted en mass?
A idea I have created, could allow this quickly.
Who has 75 million, ideal demographic users and one of the most visited sites on the Internet?
The owner of this site may be hooking up with a search engine, but has he ever thought of really leveraging this powerful portal?
Rupert, here's what you do.
Provide a free 2d code generating application on the MySpace home page. Call it MyCode or something catchy.
Let the users create codes for URLs, text messages, phone numbers (and I'm sure the kids will find other innovative ideas).
Find a 2d code scanning application for a camera phone that is compatible with as many phones as possible. There's your service provider opportunity..hint hint.
Put up a little summary on MySpace what can be done with a camera phone and 2d code.
Now let the kids/users decide what they want to click on, don't force mobile advertising down their throats.
With 75 million potential users, the MyCode could become the standard 2d code.
Here's the key.
Advertisers will cater to these users and put the MyCode on their advertising.Instead of having consumers download a code scanning app to win some free fries, the advertiser can place a MyCode on THEIR advertising to get interest.
Let advertisers adapt to consumers, not the other way around.
MySpace then sells codes and marketing campaign ideas to advertisers.
I spent 6 months asking teens what they wanted to do with their cell phone.
In my opinion, you're going to have to give away a truckload of french fries to make PWC work the way it's being done now.