Hans-Peter Brondmo over at ClickZExperts has some parting words on what the future will be like for consumers and advertisers by 2010.
A word to traditional advertisers when trying to compete against Google.
Make big, bold bets now, or be relegated to a curious artifact of a foregone era.
Whether you think the "mob" is smart,(reference to Howard Rheingold's Smart Mobs book) or gets it or not, is of little consequence. With consumers enabled by new technologies and pervasive connectivity, you can engage with them one way: facilitate and join clean, well-lighted virtual spaces where they can congregate and share with you, and each other, exactly what they think, what they like, and how they feel.
When every phone has a 5 megapixel camera that can scan barcodes for any product and instantly compare prices and pull up reviews.
Notice the two applications he sees for the physical world connection are geared TOWARDS the consumer.