Something I want PP readers to think about and provide comments to.
When Nokia added a 2D code reader to some of their high end phones, did they create THE standard for physical world connection?
The question is "What if Nokia, decides to offer a code generating application that is used in conjunction with their 2D code reader?"
Will wireless providers incorporate this into their marketing?
Could the mobile phone manufacturers turn the tables on the wireless providers?
I think it's safe to say that it will be a while before 1D codes and RFID tags are scanned using a camera phone, so the market for 2D codes is where the focus is now.
Nokia has already joined forces with Yahoo and Flickr, but could Nokia be "THE" physical world connection company if they did? Will they create the "standard" for PWC?
All of the PWC companies are trying to get service providers to put their code scanning application on the mobile phone, what if there is one on it already?
How does PWC company go to a brand manager and ask them to pay a fee to use a code that is NOT in the Nokia world, and get the consumer to upload their application on the phone?
If you're a mobile marketing agency or a physical world connection company, where is your added value?
Thoughts and comments welcomed.