Friday, June 16, 2006

Nielson To Track Mobile Ratings

This could have some interesting implications for the search engine optimization industry.

From Marketing Vox Nielsen to track TV viewing online and on mobile devices

As people increasingly watch TV shows outside the home and on computers, mobile devices and cell phones, TV audience tracking firm Nielsen Media Research and sister company Netratings on Wednesday announced plans to track TV viewing online and on mobile devices, as well as in restaurants and bars, reports Reuters.

The move may have a serious impact on ad spend and advertising revenues.

The creation of new research for measuring viewer "engagement" with TV programming.

I wonder if this includes SMS text messaging.

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