It is only a matter of time before Google realizes how big a role Physical World Connection will play in their services, especially for mobile. Will they go after Scanbuy ?
Google Watch has an interesting piece called Ten Things Google Should Develop
The product that caught my attention is Google Barcode.
1) Walk into a store (grocery, clothes, computer)
2) Take a picture of the barcode of an item
3) Get Froogle Local Search results of which nearby stores carry the same item more cheaply. Google BarCode would even add in the cost of time and gas and only show those products which were lower overall.
In a twist on the system, merchants would be automatically informed if you located cheaper products and could then bid for your business by offering you an electronic coupon, a discount on the product in their store if you bought it in the next say, half hour.
Nathan Weinberg, at WebProNews has his summary and why Google should take advantage of Scanbuy.
Quoting Nathan Weinberg:
"I am an investor in Scanbuy, and have, on occasion, an advisor.
The reason: I see so much untapped potential in this space, (I agree Nathan) providing a cheaper, more secure and easier system than RFID, and I hope to see someone do some great things with it.
Certainly, Google's the type of company to develop some powerful mobile applications that involve camera phone pattern recognition, and could at the very least use it to improve their current mobile offerings, like Froogle"
Here's how Google Makes A GoogOL