Wireless carriers will soon realize the 2d code, and other physical world hyperlinks, are their answer to increased Avg Rev Per User (ARPU).
When they do, both brands and phone manufacturers will be looking at the best solution for this industry. You can find them here
From DigiTimes Mobile service providers support physical world connection
Far EasTone Telecommunications (FET) and Chunghwa Telecom (CHT), two of the top three operators of mobile communication services in Taiwan, are actively promoting Quick Response (QR) Code (a two-dimensional bar code) by offering free downloads of QR Code software onto GPRS or 3G camera phones, according to industry sources.
FET and CHT are cooperating with Iconlab and SimpleAct , respectively, to offer free downloads of various versions of QR Code software, with versions specifically tailored for camera lens kits of different handset models supporting QR Code services, the sources pointed out. There are currently nearly 50 GPRS or 3G camera phone models able to support QR Code services, the sources indicated.
Taiwan Mobile, another top three operator, is evaluating QR Code services, according to the company.
How soon before a US wireless carrier sees this enormous opportunity?