Subway And MobileLime Do Mobile Marketing

MobileLime® , the first company to turn the mobile phone into a marketing, loyalty and payment device, today announced that 12 Subway® franchises owned by QSR Brands in Buffalo, New York are the first in the area to market to preferred customers in real-time by offering alerts and discount coupons via customers' cell phones.


With the Mobile Alerts Club, QSR Brands' customers will opt-in to the preferred program at the location(s) they frequent, allowing them to receive periodic coupons, last minute specials and event alerts directly on their cell phones

Subway's Mobile Alerts Club is available today and free to consumers. Consumers in the Buffalo area can sign up at any one of the 12 participating Subway locations or by sending a text message from their cell phone with the code "7299" (SBWY) to the number 35562.