All About Mobile Life has a good story on why physical world hyperlinks, in this case a QR code, will replace a lot of the other forms of electronic identifiers for communication.
The 2d code will replace the short code, phone number, web address, and email.
Space, ease of use and direct connect to Internet information are the most obivous.
A company doing that now in the States is NextCode with their ConnexTo application.
With Connexto you can generate codes that contain:
1. URLs to access WAP or web sites
2. SMS messages with
3. Phone numbers to auto-dial
4. Contact information
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