Mobile marketing leader Enpocket, lands a big one.
McDonald's chose a leading mobile marketing company, to introduce an innovative marketing concept.
They are targeting right demographic and I can see lots of advertising going into unique campaigns.
From Yahoo McDonald's selects Enpocket for late-night store traffic
Enpocket , the leader in intelligent mobile marketing, announced today that it has been selected by McDonald's to provide mobile couponing for a direct response marketing campaign.
The campaign will drive localized retail traffic during the traditionally slower late evening hours with a series of weekly mobile coupons for late-night offers.
In addition, the campaign will be supported by mobile advertising banners running across several popular mobile internet sites, where consumers are targeted by age and location.
Enpocket provides mobile marketing that works for hundreds of the world's largest brands, including:
Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, Airtel
Media Companies: News Corp, CNBC, A&E, Clear Channel, Chrysalis, Internet Broadcast Systems, Sony Pictures, TNT, Trinity Mirror
Brands: Wal-Mart, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Procter and Gamble, Sprite and GM