Wednesday, August 02, 2006

2D Codes The Promise Of The Wireless Digital Revolution

A great summary about QR Codes (2D code) from Ogilvy & Mather and how they represent
promise of the wireless digital revolution.

It's nice to see a major advertiser recognize how big physical world connection will be.

North West Airlines is using 2d codes to make ads interactive and informative.

QR codes provide a machine link between print and online media advertising. It is the no-keyboard way to find and be connected to an internet address.

Billboards talk to phones

By looking at Tokyo, we can get a glimpse of what is in store for other early-adopting cities around the world.

The clear trend is that almost any object, machine or advertising space can be reacted to and be a prompt to the consumer. This is the promise of the wireless digital revolution.

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