A great summary about QR Codes (2D code) from Ogilvy & Mather and how they represent
promise of the wireless digital revolution.
It's nice to see a major advertiser recognize how big physical world connection will be.
North West Airlines is using 2d codes to make ads interactive and informative.
QR codes provide a machine link between print and online media advertising. It is the no-keyboard way to find and be connected to an internet address.
Billboards talk to phones
By looking at Tokyo, we can get a glimpse of what is in store for other early-adopting cities around the world.
The clear trend is that almost any object, machine or advertising space can be reacted to and be a prompt to the consumer. This is the promise of the wireless digital revolution.