Thursday, August 17, 2006

Virgin Uses ActiveMedia For Mobile Couponing

Two very innovative companies, Flytxt and Virgin Mobile, could kick start the mobile couponing industry.

From TelephonyWorld ActiveMedia launches mobile ticketing with Virgin Mobile

Mobile ticketing and loyalty specialist ActiveMedia Technology today launched new mobile ticketing software set to reduce the cost of implementing mobile ticketing by more than two thirds naming Virgin Mobile as its first customer.

The unique, patent pending, bar code ticket delivery, management and redemption platform delivers secure barcoded tickets to mobile phones which can be read by off-the-shelf, hand held web cam, rather than traditional costly bespoke terminals.

Once scanned, information from the barcode is passed from the web cam to a PC, handheld device or retail Epos system where it is authenticated by ActiveMedia's RAPOS(tm) (redemption at point of sale) software.

Flytxt , Virgin Mobile's mobile marketing partner endorsed ActiveMedia's hand held scanner solution as part of the overall mobile ticketing campaign.

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