Google buying a PWC player Neven Vision isn't a suprise. I knew they were looking at their technology a while ago. I think you will see a rush now for some of the other players on the physical world connection list .
This is nice to see. Dr Neven and Alex Cory are great guys. Google is getting some forward thinking players. It also is saying that the race for physical world connection is heating up.
Neven was listed as one of the wireless companies to watch in 2006, and they have already landed major brands for mobile marketing
From C/Net Google "snaps" up Neven Vision
According to Google's blog, the search giant has bought Neven Vision, a small Santa Monica-based company that specializes in object and facial recognition technology.
Neven's technology is already being used more broadly. The company sells the technology for mobile marketing purposes in an application called iScout.
I took some pics of Neven's application at CTIA
It's possible with object and facial recognition software that can match images with those scanned into an Internet-connected database. A match can trigger a range of possible results, including promotions, ring tones, pricing, maps and search results.
I expect Yahoo to announce something soon that will enable them to become a mobile markting powerhouse
NTT DoCoMo has already been adopted by the world's leading mobile communications company.
Facial recognition software developed by Neven Vision will run on the types of microprocessors found in mobile phones.
In this way, Google could easily use this software to improve local search and advertising from cell phones, for example.
Who's next on the shopping list?
There's one company I expect to be courted shortly.
I have to think Jeff Reed and what he calls his "visual Google" are the next likely target. There's a reason they just partnered with these guys .
While Neven Vision is great at reading biometric and objects, I think the 2d code will be the next "big thing" for mobile search, mobile info and mobile marketing.
Any company that has a 2d code reading software application for the mobile phone is a potential target right now in my opinion.