Wednesday, August 09, 2006

Text Messaging Getting Traction For Mobile Marketing

USA Today has a good story on text messaging and the role it's playing in mobile marketing.

USA Today's parent company, Gannett, was smart enough to see how big this spade will be and acquired a stake in 4INFO

With readers fleeing newspapers and TV viewers zapping past commercials, advertisers are turning to the one device consumers can't seem to escape: their cellphones.

Mobile phones and wireless devices have quietly become the newest, hottest frontier for big brands from Pepsi to Nike, especially those itching to reach the coveted 18- to 34-year-old set.

Mobile marketing companies mentioned include Third Screen Media and JumpTap

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