Will existing ad agencies incorporate this application into their current marketing efforts.
From MocoNews CBS promote shows through Bluetooth downloads
CBS is starting a trial in New York City, installing five interactive posters in Grand Central terminal, which will allow users to download video clips on their mobile phones, using Bluetooth.
These half minte clips will be scenes from one of the CBS’ four new prime-time programs — “Shark,” “Smith,” “Jericho” and “The Class” — as well as its hit show “CSI: Crime Scene Investigation.” A viewer can later delete the clip, or save it and pass it along.
CBS is using the MobiZone technology developed by French firm Kameleon Media for this campaign.
Outside of video clips, what other innovative products or services should they provide? By adding a Bluetooth function, you're leveraging your advertising.
If I was CBS and wanted to start a direct interraction with a mobile phone user, there are a few things I would offer.
Where I see the big demand is with a Maxim or Playboy poster. Why haven't these guys thought of this?
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