One-click-to-buy would seem to be essential to become a mobile commerce contender/participant...as would the ability to connect/resolve any purchasing issues related to item and/or billing discrepancies. Sounds complicated. Any PWC player(s) out there preparing to do this routinely? Would think Amazon-eBay-Telcos would want to be all over this...or at least line up with a proxy who can do it for them. Content sellers of all stripes will need to be assured of timely resolution of billing errors/returns IMO (this excludes AOL--everyone knows how poorly they deal with even a simple request to end service lol!). Sounds like successful PWC players will need plenty of infrastructure as well as creativity PP.
Mobile content would beat mobile commerce hands down a few years down the line.
I dont think that mobile commerce is really something that should be treated independently of Mobile Content. Its a subset. Price comparison is only the beginning. The killer app is yet to come.
2 comments:
One-click-to-buy would seem to be essential to become a mobile commerce contender/participant...as would the ability to connect/resolve any purchasing issues related to item and/or billing discrepancies. Sounds complicated. Any PWC player(s) out there preparing to do this routinely? Would think Amazon-eBay-Telcos would want to be all over this...or at least line up with a proxy who can do it for them. Content sellers of all stripes will need to be assured of timely resolution of billing errors/returns IMO (this excludes AOL--everyone knows how poorly they deal with even a simple request to end service lol!). Sounds like successful PWC players will need plenty of infrastructure as well as creativity PP.
Mobile content would beat mobile commerce hands down a few years down the line.
I dont think that mobile commerce is really something that should be treated independently of Mobile Content. Its a subset. Price comparison is only the beginning. The killer app is yet to come.
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