I'm not surprised FOX is the first major TV to do this. FOX know what the 18-35 yr old market wants. Throw in Juilett Huddy, Heather Nauert and you got my permission to market
I'm still waiting to see their business channel.
From Variety.com FOX unit wired for mobile .
Fox is upping its commitment to the wireless space, establishing a cross-company unit located in its TV studio
Fox has been one of the most aggressive media companies in the mobile space after its success with cell phone voting for "American Idol." It's the only film studio to sign a multiyear license with a wireless content company, Sorrent, and has produced four shows for cell phones -- one based on "24," another using footage from "The Simple Life," and two original series.