A good story that hints at where advertising dollars will flow to, but it misses the big ticket.
From MediaWeek It's Game On .
The games console has journeyed from the geek’s bedroom to the family’s front room.
Hiding underneath millions of TV sets across the country, games consoles are poised to emerge as the next key advertising medium, an influential channel for targeting mostly young and affluent people.
Close, but not the true big picture...anyone see it?