I found this story and who is telling it quite ironic. Here's an old school news organization talking about how to adapt to a new medium. They still haven't figured out that paid news subscription doesn't work in todays market, and yet they are telling others how to adapt.
From WSJ ONline New Media, Beware .
But all you masters of the new-media universe, beware: You only need to look at the established players to understand how easy it is to trip and fall. Today's upstarts quickly become tomorrow's incumbents, defending their position from the next wave of entrepreneurs with a good idea and a bit of venture cash.
Just look at Yahoo Inc.: The company pioneered Internet search only to let its lead slip to Google, which found a potent mix of combining search with online advertising.