Friday, March 24, 2006

ActiveSymbol Debuts Camera Phone Mobile Marketing Tool

Another physical world connection company and another great mobile marketing campaign.

ActiveSymbols lables it a visual "Google" for customers.

From CBS Marketwatch ActiveSymbols debuts MobilePromote

Racing fans attending this weekend's Toyota Indy 300 at Miami's Homestead-Miami Speedway on March 26 will be invited to "Take a Mobile Test Lap" with MobilePromote 1.0, a fun, new service for mobile consumers.

Cell phone users will be able to subscribe to live race-day alerts and download rich content using this brand-new mobile imaging technology service offered by ActiveSymbols , a Logicalis Company and a sponsor of the Rahal Letterman Racing IndyCar team.

View the demo

The MobilePromote service enables mobile consumers with popular camera phones, from manufacturers such as Nokia, Motorola, Sony Ericsson and Hewlett-Packard, to send text messages or pictures to an online ActiveSymbols database.

A unique and patent-pending key attribute of the ActiveSymbols technology is its ability to interpret a photograph taken with an auto-focus camera, intelligently match it with an image in its database, and return a response appropriate to the photograph and the time it was taken.

ActiveSymbols works with:
Text Messaging, 1D Barcodes, 2D Barcodes, Branded 2D Symbols, any Branded Image (logo)

Once the message is received, it is matched against a sponsor's promotion and a rich content message link is returned to the caller.

What can ActiveSymbols do?


Anonymous said...

These guys get it....quite an opening salvo to potential competitors in the PWC space. Thanks for posting.

Larry said...

Does this seem to use the same IP as another company which has been around for a long time?

Scott Shaffer said...

I expect to meet with them this weekend and get more information.

To quote their site "It is one thing to create a system that allows a consumer to save his or her camera phone images to an online album.

It is an entirely different problem, with unique IT challenges, for multiple users spread across an enterprise or throughout the world to categorize, save, and search for images "real-time" for business process automation or consumer uses"

What is unqiue with this application/company is they are backed by powerful Logicalis, an international global provider of high tech solutions.

Here's the demo

I said there are a few companies that are not ready to release their PWC mobile applications.

Stay tuned, the space is heating up.

Here is the demo

Scott Shaffer said...

ActiveSymbols, a Logicalis Company, is bringing mobile consumers together with brand marketers via a unique and patented brand image database technology.

ActiveSymbols&trade Enterprise Server (patent-pending) is an enterprise-class scalable platform enabling image and object recognition (computer vision), text recognition (OCR), biometrics (facial recognition), and linear (1D) and 2D barcode decoding from everyday consumer devices such as camera phones and PDAs.