From CableWorld.com 500 Channels on your cell phone? .
The Weather Channel's mobile content experiment has ended. Now it's a mobile content business.
"We went from thinking that wireless is a secondary and somewhat experimental platform, to a primary platform for us," says Louis Gump, VP, mobile products and services, for The Weather Channel Interactive.
The growing number of handset devices capable of delivering data and video has convinced the network that it could generate substantial returns on what Gump calls a "major investment
The "lightbulb moment" for Burgess was the realization that there are a billion cell phone users around the world. "To me, that's a confirmation of the significance of the mobile phenomenon," he says