From Business 2.0.com How MMetrics is making mobile count .
Great issue this month guys.
The Seattle startup, MMetrics aims to do for mobile content what Nielsen Media Research did for television. Using a combination of 12,000 monthly online interviews and monitoring software that users opt to have installed on their phones, MMetrics will give content providers, wireless carriers, and advertisers reams of data about consumers of mobile media, a market expected to top $1 billion by year's end.
I don't know how well the idea of users opting-in this service will be. There's a better way of doing this. Follow the early adopters. If you want to see trends, and where traffic will go, follow the people that adopt a new service/device early.
The 20-person startup could face stiff competition if Nielsen moves ahead with plans to form its own mobile division.
It doesn't have to be Nielsen, think Google, 4INFO for just a couple right now.
Think about all those SMS info requests and the database Google is compiling with it. SMS info requests are early adopters. Directions, phone numbers, sports scores, weather. In my opinion, this data keeps Google ahead of Microsoft because they offer applications that people WANT and USE.
I can see Google creating another revenue stream for advertisers from this info.
The kicker of them all though. Physical world hyperlinks. I explained a couple days ago how Google Makes A "Googol" .
Think of the data that gets created when a user keys in "Starbucks" on the mobile phone in the 11034 zip-code. Or when a user clicks on a barcode of an Elton John CD to download songs or see upcoming tour info.
The data that gets created from all of this physical world hyperlinking will be invaluable. If there's a company that has the data on this server, THEY WILL BE BIGGER THAN NIELSEN.
Think of what advertisers could do with this data. That is another billion dollar industry in itself.