After pondering over two big stories today, Sprint introduces location based services and Nokia and Yahoo team up to offer search , I realized there's a bigger story here.
I can't see how any service provider will allow Yahoo to control search/info request on the phone. Service providers are already in a tizzy about having users go to other portals to get info. So that got me to thinking.
The two things service providers have that can be used. They have the GPS data of their users at all times and they tell the phone manufacturers what software/platform to put on the phones they will be selling.
Why can't SP's put their own mobile search window on the cell phone? Why can't they basically introduce a desktop search for the cell phone?
You won't need to go to the web to find your mobile info. Type in Starbucks or pizza and be directed to Sprint's mobile services. Remember, this is a MOBILE NAVIGATION PLATFORM, not search. If you want search go to www.google.com.
By sending a keyword query into Sprint's server, is it quicker than surfing the Net? Is that an advantage in itself?
The next question is who's in charge of the mobile keywords? Sprint, Verizon aren't in the business of selling keywords. Will they license a mobile keyword directory?
Who will be in charge of this mobile keyword directory? I already gave my idea how big this will be HERE .
Typing in Starbucks or pizza gives the same info based on your location, and it doesn't matter what SP you are using. What it does though is give the SP a tremendous amount of data they call sell for mobile marketing campaigns.
This cuts the SMS info request companies off at the knees. I would rather type in Starbucks in the "window" than go thru the effort of sending a SMS to Google or 4INFO.
Sprint loses out on the $1.25 411 calls, but they can charge more overall for this data package.
With Sprint introducing a commercial tool (GPS) as a consumer application, the playing field really changes. Not only do service providers have the ability to think outside the box, they can at the same time, keep you in theirs.
Out of nowhere I can see how the service providers present a serious threat to the search engines and could own the mobile search space.
Would love comments on this one.
Hey Google, did you ever think a pin dropping could sound so loud??