Tuesday, April 26, 2005

Internet Yellow Pages

From Adage.com Online yellow pages users buy quicker and spend more.

SAN FRANCISCO (AdAge.com) -- In the battle for local online consumers, Internet yellow pages (IYP) attract a customer more prepared to buy -- and spend more money -- than the local search services of Google and Yahoo, according to a new study by ComScore Networks.

Google means "search" to consumers online.

But the yellow pages companies have 100 years of data to draw on, an army of sales people and the ingrained habit of the small-business person who may not have a Web site but automatically places an ad in the yellow pages each year, and for whom it's not a big leap to extend that ad buy online

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