Tuesday, April 26, 2005

The Ad Dollar Shifts To The Mobile

From World Peace Herald Wireless World: Mobile-phone ads growing .

CHICAGO -- Advertising to mobile phone users may be a brand new marketing medium, but it already represents a significant threat to commercial television, industry experts told UPI's Wireless World

That means before the decade is over, advertising to mobile phone customers eventually may surpass TV as the most potent media for marketers.

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