From Mobile Technology Weblog .
Heineken, in the Netherlands, has launched a fantastic promotion in conjunction with OP3 (Dennis is an occasional Guest Blogger here) which allows participants to scan product bar codes with their camera phone, to connect directly to the H.E.L.L.O. website. The promotional theme is the search for aliens life forms and some barcodes have aliens hidden behind them. The more aliens you spot, the greater your chance of winning.
Best line of the whole story from Russell.
"Now, can anyone tell me why every advertisement doesn't carry a barcode to enhance interactivity? Or at least an sms short code?"
It's coming Russell, just watch.