From SFGate.com Yahoo, Google look to new outlets .
Blockbuster quarters reported by Yahoo and Google this week illustrate the evolution of online advertising into a major economic engine
But that future won't be limited to the Web page ads that Internet users are accustomed to seeing today, according to some analysts. Yahoo and Google probably will expand their ad networks to television and mobile phones as online and offline media increasingly converge, the analysts said.
Extending online advertising beyond its traditional boundaries will be a major topic at Ad:Tech, an Internet advertising conference in San Francisco next week
I have a blog post coming this Monday that outlines a few multi-billion dollar ideas for Google.