Thursday, April 07, 2005

4INFO For Local

I use 4INFO SMS service all the time, more than Google's SMS. Try it, just send a text to 4INFO or 44636 (my Treo recognizes it automatically when I type 4INFO) and put in anything, stock quote, weather, sports team..

This is getting local search onto the phone. It also bypasses that $1.25 for every 411 call.

I have a better idea of what local search should look like and who should do it HERE.

From BusinessWire 4INFO announces agreement with Amacai .

PALO ALTO, Calif.--(BUSINESS WIRE)--April 7, 2005--4INFO Inc., the leading mobile search service, announced today an agreement with Amacai, the largest central data repository of enhanced directory information, to provide local directory information for mobile phone users.

Through Amacai, 4INFO will leverage the most complete and comprehensive national database of stores and businesses. Mobile phone users simply text message 4INFO (44636) with their search query and within seconds 4INFO delivers relevant results via text message. For example, the result for the search "Starbucks Palo Alto" returns the address and phone number for a local Starbucks in the area via text message. 4INFO works with every major wireless carrier including Verizon, Cingular and SprintPCS.

"4INFO provides the ability to locate local numbers and addresses easily and for free by sending a simple text message," said Zaw Thet, senior director, product marketing, 4INFO. "By partnering with Amacai, 4INFO will deliver the most relevant, accurate and complete results."

"4INFO is in a unique position to offer wireless users the ability to find local restaurants that serve a specific type of food or locate merchants that carry a specific brand of tire -- all at their fingertips," said Brian Wool, business development manager, Amacai. "We are excited to help enhance 4INFO's impressive network of local information with our unequaled business data."

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