Tuesday, April 26, 2005

Mary Meeker Speaks

Before you think this is the year 2000 and the Internet bubble all over again, listen to a couple comments she had to say at AdTech conference.

From ClickZ news Nowhere to go but up for Internet marketing .

Describing the Internet as "the most underutilized advertising medium that's out there," Morgan Stanley managing director Mary Meeker said broadband adoption, mobile device usage and international growth are opening up a variety of opportunities for marketers, entrepreneurs and investors

The adoption of mobile devices, especially across international markets, will also have a big impact, according to Meeker. She noted that 900 million people around the world were accessing the same platform with the same information at the same time

Advertisers' propensity to follow users online, she said, is dependent on publishers' and search engines' development of tools that enable targeting, ease-of-use, and compelling ROI.

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