From Computerworld.com Sprint sees advertising-supported mobile services .
Sprint sees many new opportunities emerging in mobile data services in the coming years, among them the chance to sell advertising on its mobile entertainment offerings
The ability to locate a subscriber's handset clears the way for practical applications such as finding friends, tracking family members or a fleet of company vehicles or locating a misplaced device
Sprint also is interested in "near field communications," and in particular RFID (radio frequency identification), to let subscribers use handsets like credit cards, he said.
An RFID reader can collect information from RFID chips in phones or other objects from a distance of several feet. Ultimately, consumers could load their credit card information into their handsets and easily pay bills at stores and restaurants, Reddick said. You mean like this .