From Mysan.de Mobile advertising to take the place of TV advertising.
NORTHBROOK, Ill., April 11 /PRNewswire-FirstCall/ -- ZKid Network Co.’s (BULLETIN BOARD: ZKID) negotiation for the marketing rights of this new cutting edge European technology will allow it to be poised to take advantage of the hottest new medium in wireless technology.
A recent article in Culture magazine said, "That some say that user-requested mobile advertising is going to eventually take the place of television." Andrew Robertson, head of the BBDO advertising firm, is quoted in the article as saying, "We are rapidly getting to the point where the single most important medium that people have is their wireless device. It’s with them every single moment of the day."
Mobile phones are the nexus of communication for today’s youth, combining fashion, sports, entertainment, with the technological proficiency of today’s youth to take advantage of this new medium.