Friday, April 15, 2005

The New Channel

Mobile marketing- the new channel .

Take a 30-second TV ad - in the linear broadcast world, the consumer needs to be sitting in front of their TV set to watch the ad at the scheduled time - with mobile however, the ad can be delivered to them at any time and it is a far more interactive and targeted experience whereas the TV viewer might be distracted or even not watch the ad breaks

Mobile content is 'snack media' - short, snappy, entertaining and engaging content - it is meant to be on-the-move and is viewed when mobile users have a minute or two to spare. It has very wide appeal and might be sports or news highlights, movie trailers, music videos or even Mobisodes of existing television programmes, which are short episodes that are either unique or add to the broadcast experience.

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