Tuesday, April 12, 2005

Time Inc And Flytxt Create Mobile Campaign

A super idea. I will be blogging an interview with Flytxt shortly. These guys "get it" and just landed a monster client.

This is nice to see.

From Computerworld.com Time Inc. to use mobile messaging with magazines .

Time will use mobile messaging to promote some of its approximately 138 magazine titles through offerings such as news, voting and exclusive content, the publishing giant announced Monday.

Time has awarded an exclusive two-year contract to London-based Flytxt to develop and implement interactive mobile programs for Time publications, starting with campaigns for People and Teen People magazines that have already begun, according to Flytxt representative Susan Donahue.

I already use People's breaking news alert via SMS. Just in case Nick decides to break up with Jessica and she needs primitive support

Gelenbe said that although Flytxt has notched only two major agreements with U.S. companies-the company declined to give details regarding its first American deal-the growing market here may entice the company to move its headquarters across the Atlantic.

Flytxt already landed Yahoo for a mobile partner .

"I really think 2005 is going to be the year of mobile marketing," Gelenbe said. "We see North America as a key area for us; we wouldn't rule out within 12 to 18 months moving to North America."

The strategy should be a smart move for Time, and not just for youth-oriented titles, said analyst Mark Donovan of M:Metrics, a research company based in Seattle.

No comments: