Want to know what's next for wireless in the States, look at Japan.
Survey of Japan's mobile phone consumers reveals potential product strategies for the U.S. market.
Japanese wireless subscribers demonstrate a higher level of usage of, and interest in, advanced mobile phone features than do consumers in the United States, according to the findings in a new report from The NPD Group , a leading provider of consumer and retail information.
Japanese consumers are the world’s early adopters of the latest mobile technologies and features. The market is therefore seen as a key test bed for innovation, which is why industry professionals around the world look to Japan to understand “what’s next” in wireless.
Emerging features currently available in Japan, but less ubiquitous here, also display a strong growth potential for the consumer wireless market in the US. These features include:
-Barcode reader (27%)
-FM Radio (22%)
-Voice recorder (18%)
-Analog TV tuner (18%)
-Mobile commerce and emoney capabilities (16%)