A MUST READ
Trendwatching has a great summary called InfoLust. I urge all PP readers to look at this story.
The driving force behind INFOLUST is a basic human need. Which goes for most consumer trends. In this case: the need for power and empowerment, or at least the illusion thereof.
Information is power. So is knowledge. And being in the know. And now that INFOLUST can be satisfied instantly, and millions of consumers have had a taste of the new, transparent world of information distribution, expectations about access to information have been raised.
Acces to such information will include:
Dumb objects, smart codes
Codes linked to text/SMS
Customer made codes
All of these are Physical world hyperlinks.
Yes Charlie , those are some nice bananas. Forgive the Primate for being slow to expose this.