There are more articles from industry analysts and consumer related services that are discussing how physical world hyperlinks (PWH) will be used to connect to the Internet using a mobile phone.
I will get excited when mobile marketing companies and website owners start to incorporate this application as a way to get traffic and interact with the consumer. To many, it's still a concept. When brands are informed to the power that a PWH has, look for mass adoption.
The physical world connection industry needs an agency to promote this enormous opportunity.
In the near future, Taiwanese consumers will be able to use their camera phones to give the tomatoes being sold in grocery stores a background check.
All they have to do is take a snapshot of the matrix-type Quick Response Code glued to the veggie, and the tomato's history - would be displayed on their handset screen
Hoping to give its wireless services a boost, mobile telecom operator Far Eastone Telecommunications yesterday unveiled its first QR Code-enabled handset, the Sharp WX-T91. Users could use their Sharp phones to scan the QR Code provided in the FET wireless Internet service guide and quickly load the Web pages that they wanted.
The QR Code has several applications from URL forwarding and electronic business card functions to coupon and ticketing services.
Measuring about a couple of centimeters square, the QR Code is, in several ways, more superior than the conventional barcode. (There are other codes that can store even more data) Unlike the barcode which can only store a small amount of data, the two-dimensional QR Code can store up to 4,296 characters, is equipped with an encryption and security code, is capable of 360-degree scanning, and facilitates one-click access to wireless Internet, said Nilsson.
"The scanner for the QR Code is simpler than the barcode reader," added Nilsson
The other traditional code formats are UPC/EAN , Code 128 , and DataMatrix.
Some companies like Nextcode and OP3 are creating their own codes. The Connexto code is easier to read, and contains a lot more information than a barcode.