From Business Wire Emmis Communications taps Vibes Media iRadio platform
Emmis, one of the country's 10 largest radio station operators with 23 FM stations and two AM stations in eight U.S. markets, is leveraging Vibes' iRadio(TM) Instant Response Text Messaging Platform for a wide variety of radio promotions.
Emmis' portfolio consists of a number of high-profile stations that hold leadership positions in top markets, including hip-hop giants Hot 97 FM in New York and Power 106 FM in Los Angeles. It also broadcasts in Chicago, Phoenix, St. Louis, Austin, Indianapolis and Terre Haute, Ind.
Vibes' iRadio gives stations the ability to interact with thousands of listeners in a personal way using Vibes' text messaging platform. Listeners participate in promotions and contests via the text message function on their cell phones from anywhere without getting shut out by busy signals.
Everyone who sends a message receives a response, regardless of service provider