From MarketWire TCS Unveils Two New Location-Based Services at CTIA
TeleCommunication Systems, Inc. (TCS) today announced the availability of TCS Places and TCS Handset Locator, two new services that wireless carriers and Mobile Virtual Network Operators (MVNOs) can offer to their subscribers and which leverage the carrier's location infrastructure.
TCS Places is an innovative service that provides the means for subscribers to have instant access to their content and services while "on-the-go."
Newspapers, travel services, local content providers and media companies can now offer location-relevant content, based on a subscriber's precise location.
Subscribers can access maps to explore an area and they can obtain directions to a restaurant, store or other place of interest. The TCS Places application works with existing location infrastructure, whether tower-triangulation or Global Positioning System (GPS) satellite.
The second location-based service TCS is unveiling at CTIA is TCS Handset Locator. One of the leading causes of churn -- or customer turnover -- is de-activation of handsets due to lost and stolen phones.
With the introduction of TCS Handset Locator, the first service of its kind in the industry, carriers can now offer their subscribers a "find my cell phone" service to locate missing handsets. If a handset is lost, stolen or misplaced, subscribers can go online and access a Web portal to find the last location of the missing phone and the determine the current battery level
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