Do you see what this could lead to, once mobile phones are wi-fi enabled? This would be a mobile marketer's dream. Google is slowly turning into a wireless carrier, and the applications could be endless.
However, the line between location based advertising and permissioned mobile marketing could get real fuzzy.
From MSNBC Google aims to track users with wi-fi
Google aims to be able to track its users to within 100-200 feet of their location through new wireless networks in order to serve them with relevant advertising from local businesses.
Google says users linking up with wi-fi transmitters placed around cities can be located to within a couple of blocks. This would open up a new level of advertising opportunities for the company, allowing it to serve tightly focused ads on its web pages from small businesses in the immediate area