Wireless sensors, are really physical world hyperlinks, and another example of ubiquitous computing or physical world connection (PWC).
From Red Herring VCs back wireless $ensors
Mobile phone market penetration passed personal computers in just a few years and VCs are now betting wireless sensors will be the next platform of connected computing to take off.
Moving in that direction, New Enterprise Associates, Shasta Ventures, and IntelCapital backed Arch Rock , a startup looking to capitalize on the trend with an embedded operating system and web services for wireless sensors.
Arch Rock is betting that wireless sensors will end up looking a lot like the Internet does today. From their site:
"Arch Rock technology is the critical link between the physical world and your information systems".